Character Design

Mascots and characters that make your brand unforgettable

Give Your Brand a Face

Mascots, characters and illustrated worlds

AI robot mascot – character design by Spectrum Media Solutions

People remember characters long after they forget a logo. A well-designed mascot gives your brand a personality, makes complex services easy to explain and turns ordinary marketing into content people actually want to share.

We design custom mascots and character families from first sketch to finished artwork: personality, expressions, poses and scenes, all in one consistent style. Your characters arrive ready for your website, social media, video, packaging, merchandise and stickers, with the source files to use them anywhere.

Mascot Design

A signature character that becomes the face of your brand.

Character Families

A cast of characters that work together, each with its own role.

Poses & Expressions

A library of poses and moods for every message and occasion.

Scenes & Illustrations

Characters placed in scenes that explain your services.

Animation-Ready

Artwork prepared for motion, video and social content.

Stickers & Merchandise

Sticker packs, apparel and print-ready merchandise files.

Meet the Characters

Click any project to see the full case study

Character cast – character design by Spectrum Media Solutions

Mascot Character Set

AI robot mascot – character design by Spectrum Media Solutions

Mascot Character Set

Lucky cat character – character design by Spectrum Media Solutions

Mascot Character Set

Brain character – character design by Spectrum Media Solutions

Mascot Character Set

Helmet cat character – character design by Spectrum Media Solutions

Mascot Character Set

PetPal App by Spectrum Media Solutions

PetPal App

How We Work

We start with your brand and audience, sketch a range of directions, then develop the strongest into a fully realised character with a style guide so it looks right every time it is used.

Concept

Personality, role and style direction.

Sketch

Rough designs to choose from.

Develop

Final artwork, colours and poses.

Deliver

Files and style guide for every use.

Characters That Work Hard

A mascot is not just decoration. It can guide visitors through your website, front your social media, star in your adverts and make an app feel friendly. Because the character stays the same everywhere, every appearance builds recognition.

Pair character design with our video, social media and web services and your characters come to life across every channel, from animated explainers to stickers your customers keep.

See it in action: Mascot Character Set, or browse all our work.

Talk to us about character design
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