{"id":2508,"date":"2026-10-16T08:01:47","date_gmt":"2026-10-16T08:01:47","guid":{"rendered":"https:\/\/www.spectrummediasolutions.co.uk\/site\/services\/ppc\/"},"modified":"2026-10-16T09:46:20","modified_gmt":"2026-10-16T09:46:20","slug":"ppc","status":"publish","type":"page","link":"https:\/\/www.spectrummediasolutions.co.uk\/site\/services\/ppc\/","title":{"rendered":"Pay Per Click Advertising"},"content":{"rendered":"

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Home<\/a> | <\/div><\/div><\/div><\/div><\/div>

Pay Per Click Advertising<\/h1>
Google Ads and social ads that pay for themselves<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>[\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1490360680503{padding-top: 120px !important;padding-bottom: 120px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”]

Ads That Pay Their Way<\/h2>

Google, Meta and YouTube advertising<\/h3>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image klb_plus_position=”right” image=”2350″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/total-surfacing-solutions\/”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-4″ css=”.vc_custom_1490360675296{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column_text]<\/p>\n

Pay per click advertising puts you in front of customers at the exact moment they are searching or scrolling. Done well, it is the fastest way to generate enquiries and sales. Done badly, it burns money.<\/p>\n

We build and manage campaigns on Google Ads, Meta (Facebook and Instagram) and YouTube with one aim: a return on every pound you spend. That means tight targeting, strong ad copy and creative, landing pages that convert, and conversion tracking that shows exactly what is working.<\/p>\n

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Google Ads<\/h3>

Search, Performance Max, Display and Shopping campaigns.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Meta Ads<\/h3>

Facebook and Instagram campaigns and lead forms.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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YouTube Ads<\/h3>

Video campaigns that build awareness and demand.<\/p><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1490626003698{padding-top: 40px !important;padding-bottom: 80px !important;}”][vc_column width=”1\/3″]

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Targeting & Keywords<\/h3>

Locations, audiences and negative keywords set up properly.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Landing Pages<\/h3>

Pages built to turn clicks into enquiries.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Tracking & Reporting<\/h3>

Conversion tracking and clear monthly reports.<\/p><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1490626003697{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”]

Recent Work<\/h2>

Click any project to see the full case study<\/h3>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1490626003695{margin-bottom: 30px !important;}”][vc_single_image image=”2350″ img_size=”600×375″ onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/total-surfacing-solutions\/”][vc_column_text]<\/p>\n

Total Surfacing Solutions<\/a><\/p>\n

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East Herts Surfacing<\/a><\/p>\n

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East Herts Driveways<\/a><\/p>\n

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The Property Management Company<\/a><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1490626003695{margin-bottom: 30px !important;}”][vc_single_image image=”2543″ img_size=”600×375″ onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/youtube-ppc-advert\/”][vc_column_text]<\/p>\n

YouTube PPC Advert<\/a><\/p>\n

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A&A Roofing Solutions<\/a><\/p>\n

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Results You Can Check<\/h2>

A live Google Ads account we manage (client spend hidden)<\/h3>[\/vc_column][vc_column][vc_single_image image=”2620″ img_size=”full” onclick=”mgf_popup”][vc_column_text]<\/p>\n

UK surfacing contractor, Google Ads:<\/strong> 163 conversions from 474,837 impressions at an average cost per click of just \u00a30.80, on a deliberately modest daily budget.<\/p>\n

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How We Work<\/h2>

We audit what you have, fix the leaks, then grow budgets only when the numbers support it. You always know what you are spending and what it is bringing in.<\/p>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Audit<\/h3>

Account and tracking review.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Build<\/h3>

Campaigns, ads and landing pages.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Optimise<\/h3>

Bids, keywords and audiences tuned.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Scale<\/h3>

Budgets grow with results.<\/p><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1490361143443{padding-top: 120px !important;padding-bottom: 20px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”]

PPC That Respects Your Budget<\/h2>

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We are careful with budgets. Rather than pushing for big increases, we squeeze more from what you already spend through better targeting, scheduling and negative keywords, then scale what is proven to work.<\/p>\n

PPC also feeds valuable data into SEO and your website, showing which searches and messages convert best, so every part of your marketing gets smarter.<\/p>\n

See it in action: Total Surfacing Solutions<\/a>, or browse all our work<\/a>.<\/p>\n

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Talk to us about Pay Per Click Advertising<\/div>
GET IN TOUCH<\/a><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1490360680503{padding-top: 120px !important;padding-bottom: 120px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image klb_plus_position=”right” image=”2350″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/total-surfacing-solutions\/”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-4″ css=”.vc_custom_1490360675296{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column_text] Pay per click advertising puts you in front of customers at the exact moment they are searching or scrolling. Done well, it is the fastest way<\/p>\n

READ MORE<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":2412,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2508","page","type-page","status-publish","hentry","blog-item"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":8,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2508\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2508\/revisions\/2699"}],"up":[{"embeddable":true,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2412"}],"wp:attachment":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/media?parent=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}