{"id":2557,"date":"2026-10-16T08:17:03","date_gmt":"2026-10-16T08:17:03","guid":{"rendered":"https:\/\/www.spectrummediasolutions.co.uk\/site\/services\/character-design\/"},"modified":"2026-10-16T09:46:30","modified_gmt":"2026-10-16T09:46:30","slug":"character-design","status":"publish","type":"page","link":"https:\/\/www.spectrummediasolutions.co.uk\/site\/services\/character-design\/","title":{"rendered":"Character Design"},"content":{"rendered":"

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Home<\/a> | <\/div><\/div><\/div><\/div><\/div>

Character Design<\/h1>
Mascots and characters that make your brand unforgettable<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>[\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1490360680503{padding-top: 120px !important;padding-bottom: 120px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”]

Give Your Brand a Face<\/h2>

Mascots, characters and illustrated worlds<\/h3>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image klb_plus_position=”right” image=”2548″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/mascot-character-set\/”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-4″ css=”.vc_custom_1490360675296{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column_text]<\/p>\n

People remember characters long after they forget a logo. A well-designed mascot gives your brand a personality, makes complex services easy to explain and turns ordinary marketing into content people actually want to share.<\/p>\n

We design custom mascots and character families from first sketch to finished artwork: personality, expressions, poses and scenes, all in one consistent style. Your characters arrive ready for your website, social media, video, packaging, merchandise and stickers, with the source files to use them anywhere.<\/p>\n

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Mascot Design<\/h3>

A signature character that becomes the face of your brand.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Character Families<\/h3>

A cast of characters that work together, each with its own role.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Poses & Expressions<\/h3>

A library of poses and moods for every message and occasion.<\/p><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1490626003698{padding-top: 40px !important;padding-bottom: 80px !important;}”][vc_column width=”1\/3″]

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Scenes & Illustrations<\/h3>

Characters placed in scenes that explain your services.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Animation-Ready<\/h3>

Artwork prepared for motion, video and social content.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]

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Stickers & Merchandise<\/h3>

Sticker packs, apparel and print-ready merchandise files.<\/p><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1490626003697{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”]

Meet the Characters<\/h2>

Click any project to see the full case study<\/h3>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1490626003695{margin-bottom: 30px !important;}”][vc_single_image image=”2547″ img_size=”600×375″ onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/mascot-character-set\/”][vc_column_text]<\/p>\n

Mascot Character Set<\/a><\/p>\n

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Mascot Character Set<\/a><\/p>\n

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Mascot Character Set<\/a><\/p>\n

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Mascot Character Set<\/a><\/p>\n

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Mascot Character Set<\/a><\/p>\n

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PetPal App<\/a><\/p>\n

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How We Work<\/h2>

We start with your brand and audience, sketch a range of directions, then develop the strongest into a fully realised character with a style guide so it looks right every time it is used.<\/p>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Concept<\/h3>

Personality, role and style direction.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Sketch<\/h3>

Rough designs to choose from.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Develop<\/h3>

Final artwork, colours and poses.<\/p><\/p><\/div><\/div>[\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-3 vc_col-md-3 vc_col-xs-6″]

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Deliver<\/h3>

Files and style guide for every use.<\/p><\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1490361143443{padding-top: 120px !important;padding-bottom: 20px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”]

Characters That Work Hard<\/h2>

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A mascot is not just decoration. It can guide visitors through your website, front your social media, star in your adverts and make an app feel friendly. Because the character stays the same everywhere, every appearance builds recognition.<\/p>\n

Pair character design with our video, social media and web services and your characters come to life across every channel, from animated explainers to stickers your customers keep.<\/p>\n

See it in action: Mascot Character Set<\/a>, or browse all our work<\/a>.<\/p>\n

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Talk to us about character design<\/div>
GET IN TOUCH<\/a><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][\/vc_column][\/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1490360680503{padding-top: 120px !important;padding-bottom: 120px !important;}”][vc_column css=”.vc_custom_1490360635884{margin-bottom: 40px !important;}”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image klb_plus_position=”right” image=”2548″ img_size=”full” onclick=”custom_link” link=”https:\/\/www.spectrummediasolutions.co.uk\/site\/portfolio\/mascot-character-set\/”][\/vc_column][vc_column width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offset-1 vc_col-md-4″ css=”.vc_custom_1490360675296{margin-top: 40px !important;margin-bottom: 40px !important;}”][vc_column_text] People remember characters long after they forget a logo. A well-designed mascot gives your brand a personality, makes complex services easy to explain and turns ordinary<\/p>\n

READ MORE<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":2412,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2557","page","type-page","status-publish","hentry","blog-item"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":5,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2557\/revisions"}],"predecessor-version":[{"id":2702,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2557\/revisions\/2702"}],"up":[{"embeddable":true,"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/pages\/2412"}],"wp:attachment":[{"href":"https:\/\/www.spectrummediasolutions.co.uk\/site\/wp-json\/wp\/v2\/media?parent=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}